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About Us

Your Feedback is Important at Nate Wade Subaru

Whether you've had a positive experience or possess valuable insights into areas where we can enhance, your feedback holds immense significance for us. Your candid input about your time in Salt Lake City is genuinely appreciated, and our ongoing objective is to elevate your future visits. Since our establishment over five decades ago in 1969, we have maintained a personal standard for the car-buying experience. Our enduring commitment is to ensure that you sense a distinctive level of care and empathy each time you choose to engage with us. Nate Wade, our founder, envisioned an exceptional business model, aspiring for our Subaru dealership to be recognized as a "pleasant place to do business." Over fifty years later, we remain steadfast in upholding this original vision, striving to deliver world-class service and authentic care in every interaction. Whether this is your first venture into the Subaru world or you're a seasoned Subaru enthusiast, we are here to assist you at every turn. From aiding you in discovering a new or pre-owned vehicle to offering comprehensive support for your Subaru's enduring longevity, our mission is to be of service to you. As a family-owned and operated business, we firmly believe that every individual entering our establishment deserves to be treated as an esteemed member of our extended family. Your satisfaction and input are of great significance to us, and we genuinely appreciate your trust in Nate Wade Subaru.

In the year 2022, a strategic partnership was established between our family-oriented business and Ken Garff. Combining a collective 150 years of experience, our profound expertise in all aspects of Subaru underscores our commitment to providing unparalleled care to every driver visiting our dealership. Our deep-rooted connections to the Salt Lake City community fill us with pride, and our dedication to giving back to those around us remains steadfast. At the core of our principles is the steadfast belief in doing things right from the outset, ensuring a consistent delivery of superior care to our esteemed customers.

Let Us Know What We're Doing Right & Where We Can Improve

The growth of our dealership and its integral role in the community relies heavily on the valuable feedback we receive from our cherished customers. Whether highlighting a positive aspect or suggesting areas for improvement, your input is invaluable to us. We firmly believe that self-reflection is the path to progress, and we adhere to this model to continually enhance our customer care. We trust that your experience, whether exploring a new Subaru or maintaining your existing one with us, will be rewarding. If you wish to share your thoughts and experiences, platforms such as Google+, DealerRater, and Facebook are excellent channels to connect with us. Moreover, we highly value and consider feedback from Yelp, Citysearch, Cars.com, MerchantCircle.com, Edmunds.com, and SuperPages.com. If we fell short of earning a high rating during your recent visit, we genuinely want to know how we can rectify that in the future. Your satisfaction remains our top priority, and we aim to ensure that your time at Nate Wade Subaru is both enjoyable and valuable. If you have inquiries or wish to engage with a member of our esteemed team, please don't hesitate to reach out – we're just a call or click away.

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Contact Us

Sales 801-656-6700

Service 801-656-6730

Parts 801-656-6740


1207 South Main Street
Salt Lake City, UT 84111

Today's Hours

Open Today Sales: 8:30 AM-6:30 PM

Open Today Service: 8:30 AM-3 PM

Open Today Parts: 8:30 AM-3 PM

Nate Wade Subaru 40.7426876, -111.8924435.