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About Us

Find the Best Customer Care at Nate Wade Subaru

In 1969, Nate Wade opened his first car franchise in Salt Lake City. He was renowned for first-rate business practices and constantly striving to make his dealership a "nice place to do business." We still aim every day to build on that way of thinking, making Nate Wade Subaru a place you enjoy coming to whether it's to purchase a vehicle or have your Subaru serviced. As a family owned and operated business, we believe you're family as soon as you walk through our door. Earlier in 2022, we joined forces with another well-respected, family-owned business, Ken Garff. Together, we offer over 150 years of combined experience in serving Utah residents. We're proud to serve the Salt Lake City community and we strive to treat every customer R.I.G.H.T. This acronym emcompasses how we feel business should be conducted:

  • R: Every customer deserves to be treated with Respect.
  • I: We strive everyday to do business with Integrity.
  • G: We are committed to the Growth of our relationship with our community.
  • H: We do business with Humility.
  • T: We believe Teamwork unites us to create a better experience.

We Value Your Feedback

At Nate Wade Subaru, we believe that it's all about the power of listening. When we listen to our customers, we can discover what kind of experience they're looking for and what we can do to make it better. One way to let us know about your journey here is to leave us a review. These help attest to our reliability and give us insight to your visit. If we're doing something right, let us know so we can continue. If something didn't meet your expectations or you were unsatisfied, we encourage you to tell us so we can improve. We believe your voice should be heard and your opinion is important. You can leave us a review on Google+, DealerRater, or Facebook and suggest how we as a company can better serve you. You can also leave us a review on Yelp, Citysearch,,, or Whether it's a five star review letting us know everything we did right or a one star review explaining how we can make things right, we appreciate you taking the time to leave feedback. Nate Wade Subaru is here for you every step of your car-buying journey and strives to make your experience the best it can be. Stop by and see us at 1207 South Main Street in Salt Lake City.

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Contact Us

Sales 801-656-6700

Service 801-656-6730

Parts 801-656-6740

1207 South Main Street
Salt Lake City, UT 84111

Today's Hours

Open Today Sales: 8:30 AM-7 PM

Open Today Service: 7 AM-6 PM

Open Today Parts: 7 AM-6 PM

Nate Wade Subaru 40.7426876, -111.8924435.