About Us

We are Nate Wade Subaru

Nate Wade Subaru is an award-winning dealership committed to taking care of all our customers’ vehicle needs. From sales to finance to service and parts, we’re here to make sure you find the Subaru you love and that you continue to love it for years to come.


It all started in 1969 when Nate Wade opened his Subaru franchise in Salt Lake City. Nate was known for his first-rate business practices and for striving to make his dealership “a nice place to do business” every day. Decades later, Nate Wade Subaru is still family owned and run, continuing Nate’s tradition of great customer service. In fact, in 2022, we joined forces with another well-respected, family-owned business in Utah: Ken Garff. Both companies have successfully served Utahns for over 150 years combined, building businesses based on quality, service, and giving back to the community.


At Ken Garff, it’s all about the power of listening. Because listening to what customers need means that quality vehicle selection, fair prices, reliable service, and a welcoming environment are all a given. We couldn’t agree more—and that’s why we’re a proud Ken Garff retailer.

But Wait There's More

We go the extra mile so you can buy with confidence. Every Ken Garff Certified Pre-Owned vehicle passes a 118-point inspection and comes with a comprehensive limited warranty, roadside assistance and additional perks.

With Remote Start, you can buy or lease your next vehicle online! The process is easy and we’re here to help every step of the way.

A great dealership experience should continue even after you’ve left the lot. With Garff Care, we’ll make sure you’re taken care of if you need a jump, run out of gas, lock your keys in the car, get a flat tire, or need a tow.

Nate Wade Subaru makes it easy to sell your car too. After submitting your vehicle’s information to us online, you’ll get a real offer that’s good for 7 days, you’ll get paid fast, and you don’t even have to buy a new vehicle from us!

Nate Wade Subaru Gives Back

We’re also proud to support our community in any way we can. Through our Subaru Love Promise, we partner with different charities to help local students, neighbors in need, veterans, shelter pets, the environment, and much more. Giving back is part of who we are, and we’re happy to be supported by another community-focused company in Ken Garff.

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Treat People R.I.G.H.T.

R.I.G.H.T. is actually an acronym that encompasses all of our values. Together these values create the foundation upon which we build every customer and employee interaction.

Above Anything Else
Do The Right Thing
One Step at a Time
Actions Speak Louder
Stronger Together

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Where We Are Today

Treating people right for nearly 90 years has brought us this far,
and the future looks bright.
0 States

We got our start in Utah and have since expanded to seven more states: Arizona, California, Colorado, Iowa, Nevada, Texas, and Wyoming.

0 Dealerships

That's 66 places that defy the stereotypical dealership experience.

0 Brands

What can we say? We like variety.

0 Employees

We've got a great team of listeners, and we're always looking for more.

Who Is Ken Garff?

How one man's passion for people started a legacy of opportunity.

Nate Wade Subaru started selling cars in 1932 after working as a gas station attendant (and experiencing a small explosion that may or may not have nudged him in the direction of opening his own business).

Nate Wade Subaru always believed that people were more important than any car he sold. He knew success was based on supporting and building positive relationships not only with customers, but with the community as a whole.

Though the company has steadily grown since its founding, it’s always remained a family business. After Ken retired, his son, Bob, took over, and now his grandson, John, leads the company, continuing the legacy of his father and grandfather.

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Contact Us

Sales 801-656-6700

Service 801-656-6730

Parts 801-656-6740

1207 South Main Street
Salt Lake City, UT 84111

Today's Hours

Open Today Sales: 8:30 AM-7 PM

Open Today Service: 7 AM-6 PM

Open Today Parts: 7 AM-6 PM

Nate Wade Subaru 40.7426876, -111.8924435.