Nate Wade Subaru

1207 South Main St ,
Directions Salt Lake City, UT 84111

  • Sales: (888) 586-8323
  • Service: (888) 654-7340
  • Parts: (888) 592-3918

America's Oldest Exclusive Subaru Retailer


What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Nate Wade Subaru dedicated locally to the Love Promise?

At Nate Wade Subaru, our Love Promise to the Salt Lake City area can be seen in our more than 50 years of creating valued partnerships with local organizations, built to strengthen our wonderful community.

National Ability Center, Utah Food Bank, KUED, 90.0 FM KRCL, YouthLinc
Happy Chemo, American Diabetes Association, Huntsman Cancer Institute

Subaru Love Promise Heart

Love Promise Stories from Nate Wade Subaru

Subaru's Oldest Dealership Delivers Hope  –  Emily M

Subaru's Oldest Dealership Delivers Hope

Nate Wade Subaru, the oldest Subaru dealership in America, has had a long history of supporting the Huntsman Cancer Institute, “Nate Wade is so good to us!” said Jen Murano, Director of Events at the Huntsman Cancer Foundation. This blanket donation was the cherry on top of a long relationship between HCI and Nate Wade Subaru filled with years of service and support. Teaming up with Nate Wade employees, Steve Drott and Carly Watts, Leukemia and Lymphoma Society Board of Trustee members and blood cancer survivors were able to hand deliver blankets to cancer patients receiving treatment. "What an opportunity!” exclaimed Steve Drott, Multiple Myeloma survivor, “Being able to provide a bit of comfort and support to some of the patients at Huntsman Cancer Institute was truly heartwarming. Not only am I a board member for LLS, but am a patient at Huntsman who only 6 months ago was undergoing a bone marrow transplant. I know what these patients are experiencing. By presenting these small gifts, Subaru and LLS provided so much more to these patients than just a blanket." Carly Watts, a two time Leukemia survivor noted, “As I went through my treatment, there was no gift I loved more than a nice, warm blanket. The love and care Subaru has for cancer patients is apparent in the quality and of these blankets- I would have loved to receive one of these during my treatments at Huntsman!” Thanks to Nate Wade’s philanthropic culture, the blanket delivery to HCI will be a treasured memory.

The Huntsman 140 Bike Race  –  Jen M

The Huntsman 140 Bike Race

We are so fortunate to have a wonderful partner and sponsor in Nate Wade Subaru for over five years of the Huntsman 140. The Huntsman 140 is a ride where 100% of all funds raised go to fuel lifesaving research at Huntsman Cancer Institute. Nate Wade Subaru has been there from the beginning to see us raise $57,000 in 2011 and now, in 2016, reaching over $500,000. A new event record and enough funds to seed ten new and innovative ideas in our research labs. Nate Wade Subaru also helps fuel riders on the course with vehicles along the 140 miles. Each year we use Subaru’s as SAG support to assist riders along. Some may need a water refill, bike mechanic support or just a little encouragement along the way. Whatever they need, the Nate Wade Subaru SAG is always a welcomed sight! For the last two years, Nate Wade Subaru amped up their sponsorship by creating a Nate Wade team of riders! Any donations made by team members were matched by Nate Wade Subaru up to $5,000! They raised a total of $10,000 for this years ride! We also love having them at the finish line, cheering on riders and handing out some awesome swag! Thank you from all of us here at Huntsman Cancer Foundation and from all the riders of the Huntsman 140. Thank you for standing with us in the fight against cancer.

Treat Everyday Like Earth Day!  –  Carli C

Treat Everyday Like Earth Day!

Nate Wade Subaru wanted to do more than celebrate one day to help the Earth, we wanted to celebrate it for an entire month and help others to do the same! With a showroom full of trees, Nate Wade Subaru had customers write down pledges of how they are going to help the earth and display the pledges on the trees. But, Nate Wade Subaru knew if they were to ask customers to make a pledge then they had to make a pledge too. Nate Wade Subaru had pledged to become an Eco-Friendly Dealer and is in the process of doing so! Here at Nate Wade Subaru, we hope that customers acted on their pledges to form habits, and they will continue to "Treat Everyday like Earth Day" throughout the year!

Utah Anti-Bullying Coalition  –  Pam H

Utah Anti-Bullying Coalition

An entire month of donations for bully prevention. That was the commitment from Nate Wade Subaru to the Anti-Bullying Coalition of Utah. This Coalition was started by the Utah Jazz Mascot, the Bear, after his kids were being bullied at school. Nate Wade Subaru customers were able to donate to the coalition and enter a drawing for a snowboard and road bike! By the end of March, between customer and the dealership donations, a check for $2,000 was given to the Coalition. The Coalition is here to provide programs and resources to schools across Utah to help stop bullying. Everyone has had a personal experience or knows of someone who has dealt with bullying. Nate Wade Subaru helped to bring awareness to this huge issue we have in our schools and through their donation we can continue reaching students and making sure they have the resources they need to stop bullying.

Nate Wade Subaru supports Make-A-Wish Utah  –  Carli C

Leah, a spunky, fun-loving 12-year-old who has been diagnosed with cystic fibrosis, wishes to ride horses in Hawaii. On Sat. Jan. 23rd, Make-A-Wish Utah and Nate Wade Subaru, revealed to Leah that her heartfelt wish will come true. Nate Wade invited wish kid Leah and family for a day of fun! First horseback riding to the dealership where she completed Hawaiian-themed tasks such as lei making, treasure hunting, painting, and coconut bowling! Then the real Luau began! Pulled-pork sandwiches, fresh fruit and shaved ice was served, and the entertainment began! Hawaii came life with genuine hula dancers that performed! Nate Wade Subaru owner Kirk Schneider and Community Outreach Coordinator Carli Claflin revealed to Leah that her wish to travel to Hawaii would be coming true! Nate Wade Subaru employees worked hard during the 2015 Share the Love event to raise over $20,000 for Make-a-Wish. Employees were involved in the planning and execution of the activities and event. Leah's mom, Kristin, summed it up best, "I can't find the words to really describe how much that day meant to our family, knowing that they went to that much trouble to say congrats, your wish has come true, it's starting to make Leah realize that her wish is going to come true. That day is now officially the best day of her life."

Nate Wade Subaru's Pet Food Drive  –  Carli C

Nate Wade Subaru's Pet Food Drive

Just a note to say Thank You and how grateful we are to have the PetsPlus pet food drive partnership with Nate Wade Subaru. I estimate that there was at least 2,500 lbs. of pet food collected during the February Pet Food Drive hosted at the dealership. In addition one Nate Wade Subaru customer became aware of the donation opportunity through your mailing and made a $500.00 cash contribution. This will go a very long way in helping us sustain the PetsPlus program for our Meals on Wheels recipients. We appreciate support and community involvement of Nate Wade Subaru to enhance the lives of those less fortunate. I hope we can continue the partnership in the years to come. On behalf the program staff and our Meals on Wheels recipients, Thank you again.

Life Ahead in a Subaru  –  Fred - Kathy R

Life Ahead in a Subaru

Long time Subaru owners, Fred and Kathy Roth ruminated over the replacement of their 2001 Subaru Outback. The new safety features were appealing but their 15 year old Outback was solid and dependable. Life comes into focus and priorities become clear when health shifts. Fred was diagnosed with Leukemia in July and underwent a stem cell transplant in mid-September. While Fred was at the Huntsman Cancer Institute for eight weeks undergoing treatment - we decided to move forward and purchase a new 2016 Outback as one of our goals for life ahead. We researched on and built an Outback from Fred's Huntsman hospital room and connected with Carla at Nate Wade by phone and email to finalize the specifications. Carla was pleasant, helpful with no pressure. We discovered a common bond with Carla. She, too, survived cancer at Huntsman. She understood the significance of this purchase. The entire Nate Wade organization, a corporate sponsor of Huntsman, warmly embraced us in their Subaru family. Our new 2016 Outback arrived just before Christmas, a perfect gift for each other. We end the year with enthusiasm for 2016.

Nate Wade Subaru Donates Comfort Care Tote Bags  –  Blanca R

Nate Wade Subaru Donates Comfort Care Tote Bags

Nate Wade Subaru employees assembled 75 Comfort Care Tote Bags for patients at the University of Utah Hospital and the Huntsman Cancer Institute. Their contributions and services were greatly appreciated by the staff, but more importantly, by the patients. We feel very fortunate to be part of a community where organizations like Nate Wade Subaru has such generous and thoughtful individuals that are willing to donate their time and talents. The donation greatly benefited the patients and their families, offering them support, hope, and comfort through their stay were at Huntsman Cancer Hospital. Once again, thank you Nate Wade Subaru for your generosity and support.

The 50/50/50  –  James L

The 50/50/50

This summer I conquered the 50 50 50. What is the 50 50 50? It was a journey like none other and is being touted as the most difficult human endurance feat in history. Fifty full Ironman distance races, over fifty consecutive days through all fifty states. The goal was to raise funds and awareness for the Jamie Oliver Foundation, which focuses its efforts on childhood obesity and the challenges that face todays younger generation. The project also brought communities across the country closer together and promoted healthy active lifestyles. A group 5k was run every single day at 7pm. Nate Wade Subaru generously offered the use of an Outback. The Outback became the official support vehicle for James during his historic accomplishment. It was a complete honor to work with such an outstanding company and such a reliable car. Thank you Nate Wade- James Lawrence - The IronCowboy IC 505050 Finisher 2 X World Record Holder

Nate Wade Subaru at the Huntsman 140  –  Jackie B

Nate Wade Subaru at the Huntsman 140

The Huntsman 140 bike ride raises funds for valuable cancer research at the Huntsman Cancer Institute in Salt Lake City, Utah. This year, 850 cyclists raised more than $434,000 for the cause, the biggest year in the event's 5-year history. Nate Wade Subaru has been an important partner to the Huntsman 140 each year, and this year, their contributions were numerous. Nate Wade Subaru allows our staff to utilize a fleet of Subarus to use as SAG and support vehicles during the ride. In addition Nate Wade Subaru sponsored a team of 27 riders, matching the first $5,000 raised by team members. That means that the NWS team contributed more than $14,000 to the overall fundraising total! But the generosity didn't end there,the staff at Nate Wade Subaru donated a brand new Apple watch as a fundraising prize to the top cancer survivor fundraiser. The Huntsman 140 has an amazing feeling of hope and support surrounding it, and we are grateful to Nate Wade Subaru their generous and continued contributions to our fundraising efforts.

The Iron Cowboy 50/50/50  –  James L

The Iron Cowboy 50/50/50

James Lawrence is a Utah based endurance athlete who holds two world records in triathlon racing but he is no where near finished. He just completed 50 Ironman courses in 50 consecutive days, through all 50 states. That is 120 miles of swimming, 5,600 miles of biking, and 1,310 miles of running. The best part of Lawrence's quest is that he is raising awareness of childhood obesity through out the United States. His saying is, "You are a product of your environment." He truly believes childhood obesity starts at home and those are where the first changes need to be made. Nate Wade Subaru was approached about sponsoring Lawrence and couldn't say no. His chase car was a Nate Wade Subaru 2015 Outback wrapped for the Iron Cowboy. Nate Wade Subaru owner Kirk Schneider explains, "To think about accomplishing this goal, to even think about starting this journey was so intriguing to us we just had to be part of it". He finished his journey in Utah on July 25th and Nate Wade Subaru was there to welcome him home. It was an all day event with thousands of people cheering and running with James as he completed his last 5k. We loved being a part of this incredible feat and know he has inspired thousands on his journey to live a healthier life style.

Pet Adoption Day  –  Katy S

Pet Adoption Day

At Nate Wade Subaru we know how much our customers love their pets. We decided to connect with a new organization, CAWS, for a pet adoption day! They brought around 10 dogs and 10 cats and we had a great turnout. We loved having the animals around the dealership for the day and even had an employee adopt a dog! We had lots of fun Subaru toys to give away, a photo booth, and lots of interested people. CAWS told us it was one of their most successful events for community outreach. It is an organization we look forward to working with again.

Pet Adoption Day at Nate Wade Subaru  –  Katy S

Pet Adoption Day at Nate Wade Subaru

Community Animal Welfare Society (CAWS) was honored to have a Pet Adoption Day at Nate Wade Subaru.We felt so welcomed by all of the staff at Nate Wade, their employees took care of our every need that day including helping to set up cages, fill water buckets and play with the animals throughout the day. A few employees even decided to adopt a dog that day allowing CAWS to save yet another life in the animal community. Nate Wade Subaru was one of the best locations to have an adoption event and we were so grateful for the invitation. This location allowed CAWS to do some much needed community outreach to educate the community about the needs of animals including spaying/neutering their pets. This was a successful day for our organization and we were very grateful to have been given the opportunity to host an adoption event at Nate Wade Subaru.

Nate Wade Subaru Helps the Fight for Cancer  –  Jackie B

Nate Wade Subaru Helps the Fight for Cancer

Nate Wade Subaru has always donated cars to the Huntsman 140 Bike Race but this year we decided to step up our game in the fight against cancer. The 2015 Huntsman 140 is a fundraising road cycling event finishing in the afternoon of Saturday, June 20, 2015 near Huntsman Cancer Institute in Salt Lake City, Utah. All funds raised through this one-day event go to Huntsman Cancer Foundation (HCF) to support cancer research at the Huntsman Cancer Institute (HCI). Each rider is encouraged to fundraise $500 for cancer research at HCI. Nate Wade Subaru had a team of over 20 cyclists raising money for cancer. Nate Wade Subaru matched every donation made by our team members. We have loved giving cars to this event but creating a team this year made it much more fun. In the end we raised over $10,000 for the Huntsman Cancer Institute. Nate Wade Subaru was at the finish line with a tent full of Subaru giveaways, drinks, and treats for the riders and their families. Nate Wade Subaru also donated an Apple Watch to the top cancer survivor fundraiser. The lady who won the watch had lost her husband to cancer before the event. Her and her kids each rode in honor of their father and we were so happy to see the watch go to someone so deserving. The HCI is an incredible organization in our community and we are proud to support them every year.

Nate Wade Subaru Loves the Earth  –  Sean J

Nate Wade Subaru Loves the Earth

Nate Wade Subaru hosted an E-Waste Recycling Event for the month of April. Our customer and employees were excited about cleaning out their homes and bringing in old electronics to be properly recycled. By the end of the month we had filled three large bins to be taken away and recycled. This event helped us promote how much Subaru cares about the environment we live in. It definitely helped that it was during Earth Month! This was a great event that was mutually beneficial for us and our customers. Subaru customers appreciate our awareness of the environment and were excited about an opportunity to actively engage and participate in an event that supported proper recycling and therefore helping to preserve the world we live in.

Food Drive for The Bountiful Food Pantry  –  Lorna K

Food Drive for The Bountiful Food Pantry

Nate Wade Subaru held a food drive for the month of May to help the Bountiful Food Pantry with their Pantry Packs program. The Pantry Packs program was designed to provide food for at-risk children with food on the weekends. The main goal of this program is to keep hungry kids fed, as 1 in 7 children in Utah goes to bed hungry every night. Currently, the Pantry Packs program is serving over 300 elementary students throughout Davis County each week. Each pack includes enough food for 2 breakfasts, 2 lunches, and several snacks. During the month of May we encouraged customers and employees to bring food into the dealership for this drive. On May 22nd, Nate Wade Subaru employees and customers packed the donations into meals to be delivered to children. We created a assembly line on our show room and completed over 1,000 Pantry Packs. Each pack contains the 8 items we gathered all month. Our entire store came together along with a few customers contributed their time and money to make sure we hit our goal of 1,000. As a pillar in our community this was a great way to make a real difference.

Because Nate Wade Subaru Loves Utah!  –  Shawn B

Because Nate Wade Subaru Loves Utah!

Nate Wade Subaru has teamed up with American Forests for their ReLeafing project in Dixie National Forest. For every new and used Subaru sold from March 23rd - April 30th, Nate Wade Subaru will donate 10 trees to this project. "We were excited to partner with American Forests because the project was in Utah. We know that whatever happens this project will benefit our state greatly," says Nate Wade Subaru owner Kirk Schneider. The 2012 Shingle Fire in the Cedar City District of Dixie National Forest burned approximately 8,000 acres that has negatively impacted soil conditions. American Forests will be planting 50,000 Ponderosa Pine Trees across 500 acres, Nate Wade Subaru will donate up to 3,000 trees. American Forests will be planting these trees throughout the month of May, 2015.

Youthlinc  –  Judy Z


Since 2005, Nate Wade Subaru has been a sponsor of our Annual Benefit, so that 100% of the proceeds of this event can directly support Youthlinc programs. The majority of the funds donated at our Benefit provide Legacy Sponsorships and financial aid to Utah secondary and college students who participate in our Service Year-contributing 17,000+ hours of relied upon service all over Utah & taking leadership roles in international service in small villages in six developing nations. At our Benefit, we also award the state's largest service scholarship to that year's Utah Young Humanitarian. Check out our website for other ways Youthlinc builds Utah's future leaders and lifetime humanitarians We love Nate Wade Subaru not only for their consistent support but for their signature person-to-person approach in all they do. This is the Youthlinc way as well, so we encourage all our supporters to buy a car at Nate Wade. That's what our staff and volunteers do! Awesome Subaru quality, with impeccable Nate Wade service.

Nate Wade Subaru Donates Thousands to the NAC  –  Denise B

Nate Wade Subaru Donates Thousands to the NAC

Salt Lake City, UT (March 24, 2015) "Nate Wade Subaru presented a check to the National Ability Center for 42,314.00 yesterday from their "Share the Love" Event. From November 20, 2014 to January 2, 2015, Subaru donates $250 for every new Subaru sold to a national or local charity. The National Ability Center was the local charity for Nate Wade Subaru and has a very personal connection to Nate Wade's owner, Kirk Schneider. Schneider's daughter, Allie, has spina-bifida and has been going to the National Ability Center for over 20 years, learning how to do outdoor activities with a disability. The Nate Wade Subaru employees worked hard to encourage their customers to support the local charity for this year. Nate Wade Subaru was proud to present this check to the National Ability Center.

Subaru Loves Pets Partnership  –  Brett K

Subaru Loves Pets Partnership

The Wasatch Front Subaru Retailers and Nate Wade Subaru never want us to lose our pets! On Feb. 14, 2015, the Humane Society of Utah and Nate Wade Subaru hosted the first quarterly Subaru Loves Pets Event for the year. Free Avid microchips were offered to the public as a community service to increase the likelihood of owners finding their lost furry loved ones. Bringing awareness to the plight of homeless animals in Utah and encouraging the public to microchip their pet as a safe, permanent form of identification, the first Subaru Loves Pets Event was a great success. Over 700 Utah pets now have the means to find their way home in the unfortunate event the pet goes missing. The Humane Society of Utah is grateful for the sponsorship and support from Subaru and looks forward to future collaborative events to service our community and our beloved pets. To view a video recap of the event visit:

Nate Wade Subaru helps enable The National Ability Center  –  National Ability Center N

Nate Wade Subaru helps enable The National Ability Center

National Ability Center The National Ability Center helps Paralympic athletes and hopefuls train to compete in alpine skiing, Nordic skiing, snowboarding, sled hockey, archery and cycling. We couldn't do it without Nate Wade Subaru. They allow us to provide transportation to all of our athletes, taking them to competitions all over the United States and the world. This long-standing partnership helped an unprecedented number of Paralympic hopefuls compete in the Sochi Paralympic Games. We are proud to share that 18 Paralympic athletes with ties to the National Ability Center competed in Sochi, including ten American athletes and nine international athletes. Nate Wade Subaru's support provides the National Ability Center with a "vehicle" to get our athletes where they are going!

A new life-long relationship  –  Sean O

A new life-long relationship

A Subaru Convert! I decided in February 2014 that I needed a new car. I had been a longtime owner of Hondas but decided to study and learn more about Subarus to see if I could make the switch. My experience at Nate Wade was unlike any other I've had. Brock Kassing was very informative and professional. He really knew his stuff and was very passionate about Subarus. I trusted his opinion and left better educated on my soon-to-be purchase. I felt confident that I was going to purchase a car that was not only classy and comfortable, but also very reliable. I will return and buy future cars from Nate Wade. The experience was pressure-free and very pleasant. Thank you! Sean Olson, South Jordan, UT